You should be giving out professional advice for free. To many professionals, this statement does not make sense at the surface, but it is one of the strongest tools for marketing your business. This is a form of marketing called content marketing – a strategy many businesses use to reach their customers more effectively.
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Many small business owners have heard social media can benefit their company, but often don’t know where to begin to reap the benefits. If you’ve been thinking about putting your company on social media, we can guide you through the beginner steps to ensure you’re making the most of your online presence!
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Your business is probably using digital advertising, but are you using it right? We’ll cover the importance of designing these ads for a specific goal to ultimately reduce your costs and increase the effectiveness of your advertisements!
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Having a social media policy helps employees have answers and resources to common questions that come up during the year. Social media policies are very important to establish guidelines and rules that promote consistency, privacy, and knowledge on social media.
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Developing a strong brand is all about consistency. Not just consistency in small aspects like how frequently you post to social media, but on a large scale in terms of the direction of the brand as a whole. One critical tool to help you and your team stay on the same page is a style guide.
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