What is SEO? Search Engine Optimization (SEO) decides the order that websites appear in a search result for any given term. The higher up your website ranks, the more likely people are to click it. To simplify SEO, say you and your competitors each have a jar of marbles. The jar with the most marbles has the best SEO and will appear first on relevant searches.
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Many people resign themselves to the idea that marketing’s limits only allow you to inform customers about current sales and promotions. Successful brands can break through this barrier and get customers to care by revealing one key component to their audience — the why.
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You should be giving out professional advice for free. To many professionals, this statement does not make sense at the surface, but it is one of the strongest tools for marketing your business. This is a form of marketing called content marketing – a strategy many businesses use to reach their customers more effectively.
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Many small business owners have heard social media can benefit their company, but often don’t know where to begin to reap the benefits. If you’ve been thinking about putting your company on social media, we can guide you through the beginner steps to ensure you’re making the most of your online presence!
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Your business is probably using digital advertising, but are you using it right? We’ll cover the importance of designing these ads for a specific goal to ultimately reduce your costs and increase the effectiveness of your advertisements!
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