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Give Advice for Free

You should be giving out professional advice for free. To many professionals, this statement does not make sense at the surface, but it is one of the strongest tools for marketing your business. This is a form of marketing called content marketing – a strategy many businesses use to reach their customers more effectively.


Why You Need A Style Guide

Developing a strong brand is all about consistency. Not just consistency in small aspects like how frequently you post to social media, but on a large scale in terms of the direction of the brand as a whole. One critical tool to help you and your team stay on the same page is a style guide.