Social media marketing has changed

Social media marketing has changed so have our services. You may have noticed that you aren’t getting as many likes on your social media efforts. You aren’t imagining things, organic (free) social media posts are reaching less people than ever for most small businesses. This is why we’ve changed our services to utilize both paid social and organic social media. By having an advertising budget behind your efforts, it ensures that your brand gets the exposure it needs.

How to find success on social media

Quality > Quantity

There are many different social media channels that each offer a variety of content and options on how to bring value to your audience. Yes, you read that right, the key to success on social media is providing value. Too often we see businesses just looking at what social media will bring them by simply showing up, it doesn’t work like that anymore. Providing free information makes you a trusted leader in your industry. In the current age of social media you need to provide value for your followers in your social media strategy.

Find a schedule

Another way we see many businesses poorly guided, is that they need to be posting once a day or even multiple times a day. This quantity over quantity strategy is actually a negative with the newer forms of the social media algorithms. We want to aim for quality first and a consistent schedule second. That way your content isn’t dropping out of sight in people’s social media feed for being low quality.

Quality > Quantity

There are many different social media channels that each offer a variety of content and options on how to bring value to your audience. Yes, you read that right, the key to success on social media is providing value. Too often we see businesses just looking at what social media will bring them by simply showing up, it doesn’t work like that anymore. Providing free information makes you a trusted leader in your industry. In the current age of social media you need to provide value for your followers in your social media strategy.

Find a schedule

Another way we see many businesses poorly guided, is that they need to be posting once a day or even multiple times a day. This quantity over quantity strategy is actually a negative with the newer forms of the social media algorithms. We want to aim for quality first and a consistent schedule second. That way your content isn’t dropping out of sight in people’s social media feed for being low quality.

Learn more about social media on our blog

What Social Media Platforms Should Your Business Be On?

What Social Media Platforms Should Your Business Be On?

This question comes up a lot during conversations about social media marketing. The answer to this question changes depending on the type of business you are and no “be where your audience is” is NOT the correct answer for the majority of businesses.

Distribution of Your Content Matters

Distribution of Your Content Matters

We see it all the time online: a social media account with amazing content but only a few interactions. Why does this happen so often? Quality content is limited to just being quality content without successful distribution. Today, we’ll dive into why distribution is as important as your content quality.

What Social Media Platforms Should Your Business Be On?

What Social Media Platforms Should Your Business Be On?

This question comes up a lot during conversations about social media marketing. The answer to this question changes depending on the type of business you are and no “be where your audience is” is NOT the correct answer for the majority of businesses.

Distribution of Your Content Matters

Distribution of Your Content Matters

We see it all the time online: a social media account with amazing content but only a few interactions. Why does this happen so often? Quality content is limited to just being quality content without successful distribution. Today, we’ll dive into why distribution is as important as your content quality.

Let’s get started.

Let’s get started and see what you can offer to social media and build a strong presence for your digital marketing efforts! One big thing to remember is social media is a long term investment for your brand not an instant purchase. Be honest with your expectations and work with us to set reasonable goals. Let’s get started and see what you can offer to social media and build a strong presence for your digital marketing efforts!