What can social media do for your business?
Social media is an amazing marketing tool to use for businesses. It can play various roles like customer support, getting information out, and engaging with your customers that builds brand awareness. The better question might be what does your brand offer social media? By finding what value you can provide your followers you likely are outlining the initial steps in an effective social media strategy.
One strong thing to consider is helping out your social media channels with social media ads. Digital advertising is rapidly growing and a great option for brands to utilize. They let you target potential customers through various targeting methods and give you rich data that allows you to measure your success. In order to fully utilize digital ads on social media you have to have a strong profile since many people will check out the profile of advertisers to learn more.
Marketing Stable works with brands to help them identify what they can reasonably accomplish on social media, what might be down the road for them, and what things are likely not possibilities. That way we can have a realistic marketing strategy for you!
How to find success on social media
Quality > Quantity
There are many different social media channels that each offer a variety of content and options on how to bring value to your audience. Yes, you read that right, the key to success on social media is providing value. Too often we see businesses just looking at what social media will bring them by simply showing up, it doesn’t work like that. You can provide free information that makes you a trusted leader in your industry or give customers access to quick and timely customer support. In both of these instances the business provided value first and in return gets value back over time.
Find a schedule
Another way we see many businesses poorly guided, is that they need to be posting once a day or even multiple times a day. This quantity over quantity strategy is actually a negative with the newer forms of the social media algorithm. We want to aim for quality first and a consistent schedule second. That way your content isn’t dropping out of sight in people’s social media feed for being low quality.
Quality > Quantity
There are many different social media channels that each offer a variety of content and options on how to bring value to your audience. Yes, you read that right, the key to success on social media is providing value. Too often we see businesses just looking at what social media will bring them by simply showing up, it doesn’t work like that. You can provide free information that makes you a trusted leader in your industry or give customers access to quick and timely customer support. In both of these instances the business provided value first and in return gets value back over time.
Find a schedule
Another way we see many businesses poorly guided, is that they need to be posting once a day or even multiple times a day. This quantity over quantity strategy is actually a negative with the newer forms of the social media algorithm. We want to aim for quality first and a consistent schedule second. That way your content isn’t dropping out of sight in people’s social media feed for being low quality.
Learn more about social media on our blog
Guest Blog — 40 Things You Wish You’d Realized Sooner (According to Social Media Marketers)
Get tips about social media marketing directly from social media marketers in this great HeyOrca blogpost. Marketing Stable’s Kevin Berry is one of the many voices that contributed some helpful advice.
Distribution of Your Content Matters
We see it all the time online: a social media account with amazing content but only a few interactions. Why does this happen so often? Quality content is limited to just being quality content without successful distribution. Today, we’ll dive into why distribution is as important as your content quality.
You Are What You Click
You are what you click! Social media algorithms tailor your feed based on your interactions. Are you conscious of the content you’re consuming? Learn how to curate a safer and more comfortable social feed.
Guest Blog — 40 Things You Wish You’d Realized Sooner (According to Social Media Marketers)
Get tips about social media marketing directly from social media marketers in this great HeyOrca blogpost. Marketing Stable’s Kevin Berry is one of the many voices that contributed some helpful advice.
Distribution of Your Content Matters
We see it all the time online: a social media account with amazing content but only a few interactions. Why does this happen so often? Quality content is limited to just being quality content without successful distribution. Today, we’ll dive into why distribution is as important as your content quality.
You Are What You Click
You are what you click! Social media algorithms tailor your feed based on your interactions. Are you conscious of the content you’re consuming? Learn how to curate a safer and more comfortable social feed.
Let’s get started.
One big thing to remember is social media is a long-term investment for your brand not an instant purchase. While, yes, social media is free, it takes a great amount of investment of time to create a strong presence on social media. Be honest with your expectations and work with us to set reasonable goals. Let’s get started and see what you can offer to social media and build a strong presence for your digital marketing efforts!