Build the memorable brand of your dreams.
Work with our team of creative professionals to craft a brand that people won’t ignore. Branding is the foundation of how your company is viewed by your audience. It’s your business’ identity — everything including the logo, colors, fonts, and tone of voice.
Your brand identity trickles down into your website, social media, advertising, packaging, and more. Starting with a strong brand foundation is critical to reaching your target audience.
Marketing Stable is here to help, whether you’re looking for a logo design, brand identity, brand guidelines, or have no clue where to start!
We can help you if…
- You’re launching a new business.
- You started off with minimal branding and are ready to upgrade.
- Your company has pivoted or grown and your branding no longer fits.
- Your brand isn’t being perceived the way you want it to.
Logo Design
Make a good first impression with a logo that speaks for you.
Your logo is one of the first things people picture when they think of your brand. A custom logo helps set the tone of your business without having to say anything. Our logo designs are supported by research. We work with you to learn about your industry and target audience. This way, you get more than just a pretty logo.
If you’re a small business on a tight budget, a logo design can be the first step to building a brand.
Brand Identity
Tell people who you are and what you’re about.
A strong brand is crucial for building a relationship with your target audience. Brand identity includes your logo, colors, fonts, and tone of voice. These elements work together to build the foundation of what people think of your brand. Establishing a clear identity can help focus your brand’s mission and make it easier to reach your audience.
Whether you’re starting out or are ready to change an existing brand, Marketing Stable is here to help.
Brand Guidelines
Keep your message loud and clear.
Brand guidelines help clarify your brand and provide a structure for your team to follow. If your designs and tone of voice are all over the place, it can water down your message. That can be confusing for your audience.
Brand guidelines cover everything from what colors to use to how to write in your brand’s voice. This is helpful both internally and when collaborating with other businesses.
If you have an existing brand that needs a little help with consistency, brand guidelines might be the solution to your problems. (We also create brand guidelines for the logos and brands we develop!)
Some of our branding work
We work with you to ensure success.
Your industry expertise combined with our creatives and strategists is the recipe for brand success. Whether you’re looking for a logo or a full brand identity, our thorough process will set you up to best reach your audience.
Discovery
The first step in any branding project is discovery. We gather information on your company, industry, target audience, and vision for the brand. Our goal is to get a clear idea of your company’s vision and purpose.
Research & Planning
After our initial meeting, we’ll take a deeper dive into the details. Based on the information from the Discovery step, we’ll come up with possible directions your brand could take. The feedback we gather during this step is crucial for building the foundation of your brand.
Building the Foundation
We combine all collaboration from the first two steps to create the foundation of the brand. This will be a visual checkpoint that tests possible directions for your brand to take. Our design decisions are based on all the information we gathered in the previous steps. This way, we’re always putting your business goals and audience first, instead of doing things just because they look pretty.
Design
Based on clear results from the foundation stage, we’ll start the design phase to produce core brand elements. Depending on the scope of the project, this may be multiple steps but typically starts out with the logo.
Full brand identities go a step further, so you’ll get designs for everything you’ll need. This can include business cards, signage, or packaging. Based on approval in this stage, we’ll move into the final stage.
Brand Guidelines
We want to make sure you or your team are well-equipped to use your new brand effectively. We provide a style guide that outlines the specifics of how to use the brand, including brand voice. This way, any new content is cohesive and backed by the research we did at the beginning of this process.
Discovery
The first step in any branding project is discovery. We gather information on your company, industry, target audience, and vision for the brand. Our goal is to get a clear idea of your company’s vision and purpose.
Research & Planning
After our initial meeting, we’ll take a deeper dive into the details. Based on the information from the Discovery step, we’ll come up with possible directions your brand could take. The feedback we gather during this step is crucial for building the foundation of your brand.
Building the Foundation
We combine all collaboration from the first two steps to create the foundation of the brand. This will be a visual checkpoint that tests possible directions for your brand to take. Our design decisions are based on all the information we gathered in the previous steps. This way, we’re always putting your business goals and audience first, instead of doing things just because they look pretty.
Design
Based on clear results from the foundation stage, we’ll start the design phase to produce core brand elements. Depending on the scope of the project, this may be multiple steps but typically starts out with the logo.
Full brand identities go a step further, so you’ll get designs for everything you’ll need. This can include business cards, signage, or packaging. Based on approval in this stage, we’ll move into the final stage.
Brand Guidelines
We want to make sure you or your team are well-equipped to use your new brand effectively. We provide a style guide that outlines the specifics of how to use the brand, including brand voice. This way, any new content is cohesive and backed by the research we did at the beginning of this process.
Learn more about branding on our blog
3 Major Benefits of Strong Branding
Strong branding is one of the most important aspects of your business, regardless of its size. Having a well-defined brand is crucial to your company’s success. Good branding has a real impact on how people perceive your company, and in turn, affects your profits. If you’ve never thought about your brand as a whole, it’s time to come up with a plan!
The Missing Component of Your Marketing Strategy
Many people resign themselves to the idea that marketing’s limits only allow you to inform customers about current sales and promotions. Successful brands can break through this barrier and get customers to care by revealing one key component to their audience — the why.
5 Tips for Managing Your Brand’s Online Reputation
Managing your brand’s online reputation is more important than ever. Reviews, comments, and questions come from multiple platforms and can influence potential customers. Use these tips to effectively manage your online reputation.
3 Major Benefits of Strong Branding
Strong branding is one of the most important aspects of your business, regardless of its size. Having a well-defined brand is crucial to your company’s success. Good branding has a real impact on how people perceive your company, and in turn, affects your profits. If you’ve never thought about your brand as a whole, it’s time to come up with a plan!
The Missing Component of Your Marketing Strategy
Many people resign themselves to the idea that marketing’s limits only allow you to inform customers about current sales and promotions. Successful brands can break through this barrier and get customers to care by revealing one key component to their audience — the why.
5 Tips for Managing Your Brand’s Online Reputation
Managing your brand’s online reputation is more important than ever. Reviews, comments, and questions come from multiple platforms and can influence potential customers. Use these tips to effectively manage your online reputation.
Get a free branding consultation.
Marketing Stable is a full-service agency. We can come up with a plan that actually addresses your problems or goals without selling you cookie-cutter services. Whether you’re eager to begin a branding project or not quite sure where to start, we’d love to hear from you!