International Yield Theory Institute Branding

A professional logo to represent “Yield Theory”

Dr. Christian Conte and his wife, Kristen Conte, approached us to develop a brand identity for their new educational platform, International Yield Theory Institute. Yield Theory, as explained in Dr. Conte’s book Walking Through Anger, is the communication technique of meeting people where they are, not where you think they “should” be already.

The arrow coming together represents two separate paths meeting each other where they are. The “YT” icon can stand alone in placements where the full logo would be difficult to read.