In a single day, you’re exposed to thousands of ads. From TV to billboards, to a plethora of online ads, advertising is a part of life. But, you can control many of the online ads you’re exposed to. If you don’t like the content you’re seeing you should (almost) always unsubscribe!
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Images are a great way to communicate, but there is an overlooked danger in using images to replace text. Images that include text aren’t inherently bad, but there are some things to consider if you’re communicating only through image.
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Digital advertisers are focusing on one common goal: get your eyes on their content. Even if it’s only for a second, that attention is valuable. It’s so valuable that the US alone spent over $57.9 billion on internet ads in the first half of 2019. So how are companies trying to catch your attention online?
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What is SEO? Search Engine Optimization (SEO) decides the order that websites appear in a search result for any given term. The higher up your website ranks, the more likely people are to click it. To simplify SEO, say you and your competitors each have a jar of marbles. The jar with the most marbles has the best SEO and will appear first on relevant searches.
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Many people resign themselves to the idea that marketing’s limits only allow you to inform customers about current sales and promotions. Successful brands can break through this barrier and get customers to care by revealing one key component to their audience — the why.
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