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In a single day, you’re exposed to thousands of ads. From TV to billboards, to a plethora of online ads, advertising is a part of life. But, you can control many of the online ads you’re exposed to. If you don’t like the content you’re seeing you should (almost) always unsubscribe!

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The Value of Your Eyes

Digital advertisers are focusing on one common goal: get your eyes on their content. Even if it’s only for a second, that attention is valuable. It’s so valuable that the US alone spent over $57.9 billion on internet ads in the first half of 2019. So how are companies trying to catch your attention online?

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SEO Simplified

What is SEO? Search Engine Optimization (SEO) decides the order that websites appear in a search result for any given term. The higher up your website ranks, the more likely people are to click it. To simplify SEO, say you and your competitors each have a jar of marbles. The jar with the most marbles has the best SEO and will appear first on relevant searches.

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