The Value of Your Eyes

Digital advertisers are focusing on one common goal: get your eyes on their content. Even if it’s only for a second, that attention is valuable. It’s so valuable that the US alone spent over $57.9 billion on internet ads in the first half of 2019. So how are companies trying to catch your attention online?

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SEO Simplified

What is SEO? Search Engine Optimization (SEO) decides the order that websites appear in a search result for any given term. The higher up your website ranks, the more likely people are to click it. To simplify SEO, say you and your competitors each have a jar of marbles. The jar with the most marbles has the best SEO and will appear first on relevant searches.

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A person is using a laptop to search the web

Give Advice for Free

You should be giving out professional advice for free. To many professionals, this statement does not make sense at the surface, but it is one of the strongest tools for marketing your business. This is a form of marketing called content marketing – a strategy many businesses use to reach their customers more effectively.

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