Many businesses blend marketing and sales and see them as the same. There are differences between marketing and sales. Marketing is making future sales easier, and sales are the final actions to get a purchase. While there may be moments when they blend, marketing and sales are different.
We all want our marketing efforts to work, but most businesses don’t have an accurate gauge if things are working or they are just dumping money down the drain. We want to help clear up that confusion, because success for you means success for us.
Almost all big-name brands are on social media these days. You can see their activity on every platform and in every form of media from news and traditional commercials all the way to sassy tweets and TikTok trends. You might think, “Well, yes, they are so big and have the money for it,” but what about your local or smaller business?
We see it all the time online: a social media account with amazing content but only a few interactions. Why does this happen so often? Quality content is limited to just being quality content without successful distribution. Today, we’ll dive into why distribution is as important as your content quality.
Making the jump from handling your own marketing collateral, social media, website, and strategy to hiring somebody else can be intimidating. Many of the options may sound so similar to each other and the descriptions are filled with jargon. How do you pick? We’ve lined out some of the main pros and cons for the main options and hope this will make your choice easier!
Strong branding is one of the most important aspects of your business, regardless of its size. Having a well-defined brand is crucial to your company’s success. Good branding has a real impact on how people perceive your company, and in turn, affects your profits. If you’ve never thought about your brand as a whole, it’s time to come up with a plan!