Strong branding is one of the most important aspects of your business, regardless of its size. Having a well-defined brand is crucial to your company’s success. Good branding has a real impact on how people perceive your company, and in turn, affects your profits. If you’ve never thought about your brand as a whole, it’s time to come up with a plan!
To us, marketing is our way of life. We help businesses succeed in a competitive world using the many elements of marketing. In this article, we’ll dive into each of these elements and why they are important!
When you get a branding package from a designer, it’s common to get the same logo in multiple different filetypes. But couldn’t just 1 file work? The short answer is no, every filetype serves a different purpose! Use this quick guide to figure out what to use and where.
You’ve heard all the buzz, seen the benefits, and you’re ready to jump in… but how does a business start social media marketing? We outline the questions to ask yourself and a guide to successfully starting or revamping a social media account for your business.
What is SEO? Search Engine Optimization (SEO) decides the order that websites appear in a search result for any given term. The higher up your website ranks, the more likely people are to click it. To simplify SEO, say you and your competitors each have a jar of marbles. The jar with the most marbles has the best SEO and will appear first on relevant searches.