Marketing feels less intimidating when you have the right team beside you.
A team that helps you understand marketing—and then does the work.
You should not need to understand every platform, metric, or marketing term before you can make confident decisions about your organization.
Marketing Stable helps small businesses, nonprofits, and growing organizations understand what matters, why it matters, and what to do next. We explain our recommendations in plain language, involve you in the decisions, and help you build knowledge along the way.
But we do more than advise from a distance. We stay involved and execute—developing the messaging, campaigns, websites, content, and systems needed to turn strategy into meaningful progress.
Clear Direction
We turn complicated goals and competing priorities into a marketing plan your team can understand and act on.
Practical Education
We explain the reasoning behind our recommendations so you can participate confidently and make better-informed decisions—not simply take our word for it.
Hands-On Execution
We do not stop after presenting the strategy. We work alongside your team to carry it through, coordinate the moving pieces, and help get the work finished.
A Genuine Partnership
Your expertise shapes the direction, and our experience helps translate it into effective marketing. You gain a team that listens, communicates clearly, and remains accountable for moving the work forward.
Meet the Team
Kevin Berry
Founder & Principal Strategist
Kevin Berry is the founder of Marketing Stable and a strategist and operator who helps organizations turn complex goals into clear priorities and practical execution. His work extends beyond traditional marketing into commercialization, organizational strategy, partnerships, communications, business development, research translation, and operations.
Kevin founded Marketing Stable in 2018 after seeing too many organizations receive generic recommendations without the context, education, or hands-on support needed to make them work. He understands why reaching out to another marketing company can feel risky, especially if you have been oversold, left confused, or disappointed before. That is why he asks direct questions, explains the reasoning behind each recommendation, and makes sure you remain part of the decisions affecting your organization.
He does not hand over a strategy and disappear. Kevin stays closely involved in the major decisions, coordinates the people and priorities around the work, and helps carry good ideas through execution.
Leadership in practice. In his leadership role with Walk the Talk America, Kevin joined experts from the University of Colorado Firearm Injury Prevention Initiative for Hope, Safety, and Support: A Conversation About Firearm Suicide Prevention. The conversation reflects the same skills he brings to complex organizational work: listening carefully, translating difficult subjects, building trust across different perspectives, and helping people move from shared goals to practical action. Watch the conversation.
Outside his agency work, Kevin is a Founding Partner and COO of B.O.S. Lock and holds senior strategy and marketing responsibilities with Walk the Talk America. These are separate organizations, but the roles have deepened his experience across commercial, nonprofit, research, public-health, and firearm-safety environments where trust, cultural competence, and careful communication matter.
Outside of work, Kevin is a husband, father, and lifelong baseball fan who enjoys spending time outdoors with his family.
Kianna Arizmendi
Marketing Manager
Kianna has worked closely with cross-functional teams to manage content calendars, support launches, and ensure campaigns stay aligned across platforms. Her experience allows her to balance multiple priorities while keeping projects moving smoothly and clients informed.
She enjoys helping clients communicate their message in a way that feels authentic, intentional, and impactful. Known for her collaborative and personable working style, Kianna values strong relationships and clear communication, whether she’s working alongside clients or internal teams.
Outside of work, Kianna brings that same care and curiosity into her personal life. She enjoys spending time with her two fur babies and is a foodie who loves discovering new restaurants and flavors. This appreciation for connection and experience naturally informs her approach to marketing and storytelling.
Stacey Abidi
Graphic Designer
Stacey joined the team in December 2018 and has been the main designer for all client work. They love working with a variety of clients because the diversity provides a fulfilling creative challenge. Just like Kevin, Stacey doesn’t believe in sales-y approach. Instead, they want to provide solutions that are authentic. Today, people tune out advertising and focus more on real connections with brands. Stacey is determined to help you find the best fit for your values that help to build that connection through visuals.
It can be hard to communicate what you’re imagining in your head. Stacey is fully aware of that and just like in every other process at Marketing Stable, they will seek out a variety of best design approaches and will showcase them to you to narrow it down together. Rest assured that nothing is done “just because it looks nice.” Stacey makes sure you understand how different design directions can impact your goals and outcomes.
Outside of work, Stacey enjoys a variety of crafting hobbies, baking, playing video games, and community gardening. As you can see – Stacey’s creative, hardworking and detail-oriented nature shines through every part of their life!
What our clients have to say
“Walk the Talk America’s relationship with Marketing Stable has been fantastic from day one. As a non-profit that works to bridge the gap between the mental health community and the firearms industry, our mission is not the easiest to convey as we have two totally different audiences that need to come together for the same goal. Marketing Stable has helped us from everything from our message, to our website and social media presence. I highly recommend them for any company looking to improve their marketing.“
“We cannot recommend Marketing Stable with a high enough degree of confidence. We will explain shortly, but if you read one sentence that influences your decision, just go ahead and hire them, you will be very satisfied.
We own a mental health outpatient practice that employs/supports anywhere between 20 and 25 people and treats several hundred unduplicated patients per year. At the beginning of the pandemic way back in March, we were facing multiple challenges unique to our profession, chiefly that our switch to online service and telehealth was regarded with suspicion by a great deal of our clientele. Continuing care and continued employment were of paramount importance at that juncture and our marketing efforts had to address that.
Almost immediately Kevin and Stacey knew the best strategy to achieve what we needed on our skimpy budget and they went to work. I say “almost” immediately because they took the time – albeit in a rapid fashion – to listen to our company’s story, our mission and values, and what we did (and did not) wish to communicate. This is what made a great deal of difference for us because we believe strongly that we want to stand out in the community and be exceptional, rather than just be viewed as throwing money at an ad campaign to generate business. Kevin and Stacey understood this desire for value-added marketing and worked hard to provide what we wanted.
Most importantly perhaps, even more so than the care they took to understand our agency’s character, was the responsiveness and access we had. If we had a new idea or disagreed with a concept, the turnaround time was always within the day, if not within the same morning or afternoon. This type of attention provided a great deal of peace for us at a time of great turbulence. Knowing that our marketing campaign was well handled really helped us to focus on other things more critical to the actual operation of the business.
Finally, the monthly reports on our results were invaluable and helped to quantify the money we spent and how it produced a return on that expenditure. Kevin took the time to answer any and all questions about the numbers and clarified how to improve or alter them, as well as providing a multitude of options about future strategies, both short- and long-term, without ever a whiff of pressure or uncomfortable sales pitching.
We could heap even more praise upon Kevin and Stacey but in the spirit of brevity, we will end it here. Their talents go well beyond mere marketing, and include website development, creative arts, strategy, SEO, and much more, most of which we utilized along the way. The prices are fair and the transparency along the entire journey has been both refreshing and reassuring. Hire this company without hesitation and you will be very pleased.“