Many businesses blend marketing and sales and see them as the same. There are differences between marketing and sales. Marketing is making future sales easier, and sales are the final actions to get a purchase. While there may be moments when they blend, marketing and sales are different.
You may be disappointed in your lack of success on social media if you haven’t given into the new preferred content type. What is this content type? Short length vertical videos! These videos are under a minute long and now being pushed by major platforms. Short-length vertical videos are kicking every other content type’s ass right now.
Let’s talk about the most popular new social media app out there BeReal. While it does some things well, it ultimately tries to reinvent the wheel too much. I like its core purpose of taking out the heavy actual filters of photo editing and the filters we all put on our social media feed and only showing a highlight real.
This question comes up a lot during conversations about social media marketing. The answer to this question changes depending on the type of business you are and no “be where your audience is” is NOT the correct answer for the majority of businesses.
Get tips about social media marketing directly from social media marketers in this great HeyOrca blogpost. Marketing Stable’s Kevin Berry is one of the many voices that contributed some helpful advice.