Digital advertisers are focusing on one common goal: get your eyes on their content. Even if it’s only for a second, that attention is valuable. It’s so valuable that the US alone spent over $57.9 billion on internet ads in the first half of 2019. So how are companies trying to catch your attention online?
You should be giving out professional advice for free. To many professionals, this statement does not make sense at the surface, but it is one of the strongest tools for marketing your business. This is a form of marketing called content marketing – a strategy many businesses use to reach their customers more effectively.
Many small business owners have heard social media can benefit their company, but often don’t know where to begin to reap the benefits. If you’ve been thinking about putting your company on social media, we can guide you through the beginner steps to ensure you’re making the most of your online presence!
Your business is probably using digital advertising, but are you using it right? We’ll cover the importance of designing these ads for a specific goal to ultimately reduce your costs and increase the effectiveness of your advertisements!
Having a social media policy helps employees have answers and resources to common questions that come up during the year. Social media policies are very important to establish guidelines and rules that promote consistency, privacy, and knowledge on social media.