Digital advertisers are focusing on one common goal: get your eyes on their content. Even if it’s only for a second, that attention is valuable. It’s so valuable that the US alone spent over $57.9 billion on internet ads in the first half of 2019. So how are companies trying to catch your attention online?
Many people resign themselves to the idea that marketing’s limits only allow you to inform customers about current sales and promotions. Successful brands can break through this barrier and get customers to care by revealing one key component to their audience — the why.
You should be giving out professional advice for free. To many professionals, this statement does not make sense at the surface, but it is one of the strongest tools for marketing your business. This is a form of marketing called content marketing – a strategy many businesses use to reach their customers more effectively.
Your business is probably using digital advertising, but are you using it right? We’ll cover the importance of designing these ads for a specific goal to ultimately reduce your costs and increase the effectiveness of your advertisements!
Facebook Ads vs Google Ads When your company is looking to invest in digital advertising these two top players often come up, but do you know which platform is best for your business? Facebook Ads and Google Ads may seem similar; however, their strengths are completely different. Today we’ll talk about their core purposes to…