Many businesses blend marketing and sales and see them as the same. There are differences between marketing and sales. Marketing is making future sales easier, and sales are the final actions to get a purchase. While there may be moments when they blend, marketing and sales are different.
We all want our marketing efforts to work, but most businesses don’t have an accurate gauge if things are working or they are just dumping money down the drain. We want to help clear up that confusion, because success for you means success for us.
Almost all big-name brands are on social media these days. You can see their activity on every platform and in every form of media from news and traditional commercials all the way to sassy tweets and TikTok trends. You might think, “Well, yes, they are so big and have the money for it,” but what about your local or smaller business?
We see it all the time online: a social media account with amazing content but only a few interactions. Why does this happen so often? Quality content is limited to just being quality content without successful distribution. Today, we’ll dive into why distribution is as important as your content quality.
You’ve heard the buzz around advertising on social media. Before jumping in, there are three points to consider to ensure great results. We love Facebook Ads, but they aren’t something a brand can just throw money into and find success.
It’s not easy to admit that you sucked, and it’s quite another to be successful admitting it. A little over 10 years ago, Domino’s admitted their pitfalls and agreed with their critics. What came out of it was my favorite advertisement ever.