Almost all big-name brands are on social media these days. You can see their activity on every platform and in every form of media from news and traditional commercials all the way to sassy tweets and TikTok trends. You might think, “Well, yes, they are so big and have the money for it,” but what about your local or smaller business?
We see it all the time online: a social media account with amazing content but only a few interactions. Why does this happen so often? Quality content is limited to just being quality content without successful distribution. Today, we’ll dive into why distribution is as important as your content quality.
Making the jump from handling your own marketing collateral, social media, website, and strategy to hiring somebody else can be intimidating. Many of the options may sound so similar to each other and the descriptions are filled with jargon. How do you pick? We’ve lined out some of the main pros and cons for the main options and hope this will make your choice easier!
You’ve heard the buzz around advertising on social media. Before jumping in, there are three points to consider to ensure great results. We love Facebook Ads, but they aren’t something a brand can just throw money into and find success.
It’s not easy to admit that you sucked, and it’s quite another to be successful admitting it. A little over 10 years ago, Domino’s admitted their pitfalls and agreed with their critics. What came out of it was my favorite advertisement ever.