Published August 26, 2021
Check out this great blog post on HeyOrca about social media marketing, coming directly from social media marketers. The advice is good for anyone just getting started out in social media marketing, and even for experienced people!
Plus, take the advice of Marketing Stable’s Kevin Berry below —
You may be disappointed in your lack of success on social media if you haven’t given into the new preferred content type. What is this content type? Short length vertical videos! These videos are under a minute long and now being pushed by major platforms. Short-length vertical videos are kicking every other content type’s ass right now.
Let’s talk about the most popular new social media app out there BeReal. While it does some things well, it ultimately tries to reinvent the wheel too much. I like its core purpose of taking out the heavy actual filters of photo editing and the filters we all put on our social media feed and only showing a highlight real.
This question comes up a lot during conversations about social media marketing. The answer to this question changes depending on the type of business you are and no “be where your audience is” is NOT the correct answer for the majority of businesses.