The Life Change Center Content

Social media content promoting drug addiction recovery

The Life Change Center (TLCC) is a non-profit organization that provides recovery services for heroin and prescription medication abuse concerns in Northern Nevada.

TLCC’s primary aim is to raise awareness about its impactful work in the community. It’s important to note that The Life Change Center’s services are in high demand. Making it crucial to focus on community awareness and partnerships instead of demand for its services.

How did we accomplish this?

Our main tweak to what they were doing before we came on was to shift away from promoting a podcast they decided to end and instead have content focused on educating the general public. In our first six months working with them, we were able to increase the total number of people reached via social media to 54,818, which was a 356% increase from the previous six months, when they reached 12,025.

We achieved these results by coupling better social media content with paid ads to help that content reach the right target audience. Their total budget for social media ads was $741.23, which only comes down to $123.54 a month. Below are some of the top-performing posts during that time.