Let’s talk about the most popular new social media app out there BeReal. While it does some things well, it ultimately tries to reinvent the wheel too much. I like its core purpose of taking out the heavy actual filters of photo editing and the filters we all put on our social media feed and only showing a highlight real. It goes a step too far to achieve this.
“Everyday at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes. A new and unique way to discover who your friends really are in their daily life.”
While opening a random window to post certainly doesn’t allow us to be prepared or edit the photo after it’s taken. It also tells us that social media needs to be a priority in those two minutes, or we miss out. Addiction to social media is one of the significant flaws in our society. We don’t need an app that, if users enjoy it, makes them drop everything to get a post in. They could have easily been a platform that just accesses your camera and creates a post right after capture. Removing the conditioning element of a random 2-minute time frame to post. So because of this element, I have zero interest in joining the hype.
