This could be as simple as a failed ad campaign that misses terribly. It also could be possible that this is just step one in their plan. Let’s pretend this is a mastermind marketing plan instead of a disaster. Here’s how it would play out.
Step 1: Get as much attention as possible.
Social media algorithms distribute content based on engagement, and sadly, they don’t care if that engagement is positive or negative. We can see evidence of this being part of the plan by how they are responding to commenters on X. Doubling down that this ad is their intention. They expected these negative reactions to reach as many people as possible. Getting the engagement will also put their content higher in these same people’s feeds, giving them an opportunity to win them back.
Step 2: Seize their moment.
At this time, more people are curious about what their new shift will look like. What will the first full car reveal show? While you could argue that most of that interest is ready to criticize it, what if they pulled it off and won back the public’s opinion? We can certainly say more people care about the next Jaguar car advertisement than before this ad.
So, let’s not be so quick to give out F grades on this campaign before we see it play out. Besides, this company is also the same one that beat out the jungle cat at SEO.
