Walk the Talk America is a non-profit focused on bridging the gap between firearms owners and mental health professionals. They want to raise awareness on the alarming rate of suicide by firearms while also providing resources to those who are most likely to be affected — gun-owners. When they came to us, their existing website was confusing and what they did wasn’t clear. We worked with WTTA to clarify their vision and create a website that reflected their goals. Having a clear website gave them somewhere to point people to.
The structure of the website was one of the most important problems to solve. For a non-profit, we wanted to make it easy to offer support, so that is one of the first calls to action on the homepage. The free mental health screenings are their most popular resource, so we highlighted that throughout the website.