A versatile brand for local pizzeria

Rose Creek Pizzeria is a new pizzeria in Dayton, NV opening in 2022. They value simplicity and craftsmanship and needed a logo that communicates that. Starting from scratch, this was an opportunity to build something that both appeals to modern taste and will be long-lasting.

We created a logo that is modern with a hint of vintage restaurant signs. We combined a simple sans-serif font with arched text to hit that middle point between retro and modern. The red and black are both slightly muted and worn, but still broadly appealing. The geometric rose icon adds a subtle flair and can be used as a stand-alone icon, as a pattern, and across many use cases.