A menu for an American-style restaurant
We went with a classic white wood background that makes the text easy-to-read but also ties into their western theming. Yellow and green waves surround their top menu items on the bottom of each page, mirroring the wave in the existing Ranch House logo.
This design was also important to capture digitally on their website. We wanted to strike a balance between maintaining a similar design, while keeping in mind the user experience of viewing the menu online. We limited the amount of imagery and used alternating background colors to emphasize new sections.