An open restaurant menu has photos of food along the bottom with a green and yellow divider above them, and a list of menu items on a white wood background. Next to the menu is a laptop with the same menu pulled up online. The layout is slightly different online. There is a cheeseburger on a plate in front of the laptop and menu.

A menu for an American-style restaurant

The Ranch House Restaurant is an American-style, family-friendly restaurant located inside the Silverado Casino. We created their print and digital menus — everything from the layout and design to the food photography.

We went with a classic white wood background that makes the text easy-to-read but also ties into their western theming. Yellow and green waves surround their top menu items on the bottom of each page, mirroring the wave in the existing Ranch House logo.

This design was also important to capture digitally on their website. We wanted to strike a balance between maintaining a similar design, while keeping in mind the user experience of viewing the menu online. We limited the amount of imagery and used alternating background colors to emphasize new sections.

How we helped
A menu is open to the "Sensational Sandwiches & Wraps" category and "Ranch House Burgers." The menu items are listed on a white wood background. At the bottom of both pages, there are photos of the 6 most popular foods from those categories. Above the food, there is a green and yellow wavy line to separate the images and text.
A menu is open to the "Sensational Sandwiches & Wraps" category and "Ranch House Burgers." The menu items are listed on a white wood background. At the bottom of both pages, there are photos of the 6 most popular foods from those categories. Above the food, there is a green and yellow wavy line to separate the images and text.
Online Menu
Kids Menu
Food Photography

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