B.O.S. Lock Content

B.O.S. Lock: Content Strategy and Marketing Collateral Redesign

Marketing Stable was hired by B.O.S. Lock to sharpen their brand messaging and improve how their product is presented to customers. We simplified their flyers by restructuring copy for better readability, creating clear text hierarchy, and highlighting key product features and benefits so the value proposition was instantly clear. This shift made their printed and digital collateral more engaging and effective in communicating with firearm owners and retailers.

Beyond collateral, we guided a major adjustment in their content strategy. After campaigns with high-profile influencers failed to connect with their core audience, we helped pivot toward storytelling and education that resonates with everyday gun owners, retailers, and safety advocates. This strategic refocus positioned B.O.S. Lock to build authentic trust and highlight their innovation in firearm safety without relying on mismatched voices.