Strong branding is one of the most important aspects of your business, regardless of its size. Having a well-defined brand is crucial to your company’s success. Good branding has a real impact on how people perceive your company, and in turn, affects your profits. If you’ve never thought about your brand as a whole, it’s time to come up with a plan!
When you get a branding package from a designer, it’s common to get the same logo in multiple different filetypes. But couldn’t just 1 file work? The short answer is no, every filetype serves a different purpose! Use this quick guide to figure out what to use and where.
Developing a strong brand is all about consistency. Not just consistency in small aspects like how frequently you post to social media, but on a large scale in terms of the direction of the brand as a whole. One critical tool to help you and your team stay on the same page is a style guide.
If you regularly pull stock photos directly off Google Images, you may be surprised to learn that most images are copyrighted. We explain the legality of taking images, potential consequences, and how to find free images.
Any designs associated with your brand affect your brand’s perception. Watch out for some common design errors that subconsciously influence your customer’s opinion.