Silverado's 25th Anniversary Logo

Objectives

For Silverado’s 25th year in business, we wanted a celebratory logo that instantly communicated their anniversary event while also staying recognizable as Silverado. The final result features their years in business and a sheriff’s badge with “25 Years,” keeping with their western iconography.

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Exclusive for their anniversary event, we designed a vintage t-shirt print. The design is distressed and features the Silverado type on the top to maintain consistency. We opted for something simple but bold, keeping it one-color with Silverado’s light grey to save on print costs.

Digital Advertising

Our advertising for the event prioritized celebration above any hard sell. The campaign would run for the entire month prior to the anniversary, so we made an assortment of ads that could be cycled on Facebook and other platforms. In addition, we rebranded their Facebook page for the event.

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