Using data to determine the most cost-effective advertising method for Silverado Casino
In 2019, we ran a concentrated study on how effective each communication channel was for Silverado Casino. This included email newsletter, organic Facebook posts, paid Facebook advertising, and a local direct mailer. We ran ads across all channels, tracked the results, and compared the response with the price of each medium.
Data like this is crucial for any business’ advertising efforts. If you aren’t keeping track of what’s doing well, how can you be sure you’re spending your ad budget wisely? To learn more about this case study, check out our blog post.