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Branding

Objectives

The Giesler Team is a real estate duo working at Dickson Realty. They were looking to brand themselves as a team to stand apart in the market of other realtors.

Their main goal was to have a logo that represented the Giesler Team, but would work alongside the Dickson Realty logo in any advertisements they made. One of the main constraints of the project was that we had to follow Dickson Realty’s brand guidelines for the Giesler Team’s logo. They wanted to come across as personal and professional, which lead us to explore handwritten, clean script writing. We also developed a secondary mark that could be used in small areas (such as a social media icon) and on the corner of their ads and signage.

Facebook Design

We created Facebook cover photos and profile pictures to match the new logo. Using their portrait as the profile photo makes their Facebook interactions look more personal and professional. The cover photo features their logo and Dickson Realty over a photo of the Reno skyline. For brand consistency, we took updated portrait photos that included their branded blue.

Max Giesler Staff Photo