Designing, distributing, and tracking $20 Free Play coupons serves multiple needs. The coupons reward our client’s existing customers and incentivize new players to visit. In the short term, coupons provide a boost of customers during a targeted period of time. In the long term, we can measure the strength of Silverado’s advertising channels. This gives us and our client the necessary information to plan all campaigns. By repeating this process a few times a year, we keep track of any changes to the effectiveness of different advertising avenues.
Different designs for each advertising channel were created along with different webpages to measure the strength of each platform. This allowed us to measure how many people visited the webpages and compare that to how many coupons were redeemed.
- E-mail newsletter
- Facebook (Organic)
- Facebook (Ads)
In our October 2018 study, e-mail newsletter performed the strongest, and also yielded the highest ratio of views to redeemed coupons (94% of people who viewed the newsletter coupon redeemed it).
The pie chart shows the effectiveness of their advertising efforts and allows Silverado to make more educated decisions with their advertising efforts in the future.