What is the point in people adding all of those # (hashtags) all over their posts on social media? Hashtags are essentially linking tools — they help link similar posts together and link people together with common interests. They can be extremely effective for businesses if used correctly and if you know what their capabilities are for your brand.
Hashtags work to connect or link all of the content with that particular hashtag in them. Depending on people’s privacy settings, you could click #sunset on various social media platforms and you would see the results of all users’ posts that include #sunset in them.
Why do people’s privacy settings matter? If a Facebook user has their profile set to private, hashtag results will not show their content. Only people with public profiles — or people you are friends with — will appear in that search.
Create one of your own to link your posts and to expand your brand! If we created #BusinessExample and included that in every post you posted about one of your products or services then someone seeing content that was shared by one of their friends would simply have to click that hashtag to be connected to all of your content on that product or service instantly. They can also be used for special events. In fact, every major sporting event, festival, election, and other large events have their own unique hashtag. Many companies use them to keep track of all the online chatter and to grow that chatter on specific events or campaigns.
Do a brainstorming session and keep in mind the formatting. Many companies have gotten into hot water by not proofreading the hashtags and their hashtag turns out to have an unintended meaning. Some general rules to follow would be to keep it short and simple. Long hashtags are hard to type and remember for most people so you open yourself up to having spelling errors. It is accepted and encouraged to change capitalization mid-hashtag. #CarShow could be read as “cars how” if there was no capitalization change.
Do I want to use a preexisting hashtag or create my own? If your goal for the post is to get in front of the most people possible with similar interests, find a popular preexisting hashtag that is relevant to the content in the post. If you are focusing on a unique campaign, you will have to think of one rarely (if ever) used in the past to help you follow it.
We’re here to help! If you have any questions on hashtags or need help with your brand’s social media then send us a message or email us at firstname.lastname@example.org.