Being on social media in some capacity is a core component of running a modern business. However, managing your online presence effectively may be harder than it seems. There are many different reasons for a business to be on social media — what is yours? Are you trying to grow your follower base? Do you want more people to visit your website? Will you provide customer support using social media?
If you have goals, developing a social media strategy helps focus your time and resources toward meeting those goals. “Going viral” doesn’t happen overnight. It takes a lot of time, resources, and patience to develop a strong social presence for your brand.