Business intelligence is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.

Business intelligence is designed to make decision making easier. Measure relevant metrics that take the guessing out of where to focus your time and budget. The information is there, gather it, and examine at it.

For example, this pie chart measures our client’s advertising methods for attracting new club members. By using business intelligence we were able to measure these channels. Our client now has hard data that guides them in any future advertising decisions.

Make informed business decisions with business intelligence.

If you’re making decisions without data to back them up, imagine what your business will look like when you have business intelligence to back those decisions.

For example, one of our clients wanted to measure the strength of their advertising channels and receive a boost of customers during a specified time period. To achieve these goals, we designed various $20 Free Play Coupons that were distributed across their advertising channels. We measured the strength of each platform based on how many coupons were redeemed.

Take the first step in making better informed decisions

If you need help installing effective business strategies, we’d love to work together!