Are you making decisions easier on yourself by having key business intelligence tools installed? Take the guessing out of important decisions by looking at the data.
We use Google Analytics and Google Search Console on every website we manage. These tools give you valuable information on how users interact with the website and who is searching for keywords relevant to your business.
Each social media platform also has analytical tools for you to explore. Find out the demographics of who follows your page, how often people interact, and what content performs the strongest. It’s even possible to measure physical advertising channels like direct mailers. With these various analytics combined, you can compare the strength of the platforms you use and adjust accordingly.
Measuring relevant metrics take the guessing out of where to focus your time and budget. The information is there — gather it and examine it!
For example, this pie chart measures our client’s advertising methods for attracting new club members. By using business intelligence, we were able to measure these channels. Our client now has hard data that guides them in any future advertising decisions. One key takeaway was that billboards performed strongly, justifying the advertising cost. Learn more in our communication channels case study.